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    • Level the playing field in the retail industry.

    Digital transformation can allow retailers to live inside their shoppers’ heads:

    1-Know what shoppers need/want, before they know it themselves.

    2-Know how shoppers feel about the products they purchase, in real-time.

    3-Know when and how to reach shoppers in order to maximize sales & retention.

    Some of the main challenges that limit retailers from taking full advantage of digital transformation are:

    TECH INNOVATION

    It is not easy for many retailers to create, run, manage and support cutting edge technologies.

    This challenge limits many retailers from competing with retail giants, who can spend billions of dollars on IT innovation.

    TECH ADOPTION

    It is not easy for most retailers to convince shoppers to download their store-specific mobile apps.

    This challenge limits many retailers from being able to effectively advertise the right products to the right shoppers at the right time.

    PRIVACY LAWS

    Privacy laws can cause financial, legal and reputational risks for retailers and third parties who use shoppers’ Personal Identifiable Information & browsing data.

    This challenge limits retailers from tracking, profiling and advertising to their shoppers, due to the risk of paying severe penalties and fines, as well as losing public trust.

    TRIANGLE

    POST-SALE OMNII CHANNEL

    How can SIRaaS help?

    SIRaaS is an innovation that helps retailers overcome the technological and privacy challenges in order to digitally transform with minimal effort, cost and risk.

    Retailers of all types & sizes can digitally transform their advertising, analytics, automation & shopper loyalty overnight.

    SIRaaS mobile App helps shoppers save time, save money and make money when they engage with retailers and other shoppers through smart receipts.